Delivering a Multi-Wave Incentive Program in Iceland | Case Study

In April 2024, Amazing DMC Iceland delivered a major international incentive program for Sunrun, organized in two waves. The five-night program combined adventure activities, wellness experiences, and a spectacular gala evening, allowing guests to tailor their own Icelandic experience while celebrating their achievements.

Program Snapshot

Client: Sunrun
Date: April 2024
Program Format: Two waves

Wave 1: 316 guests
Wave 2: 175 guests

Duration: 5 nights per group
Location: Reykjavík and surrounding landscapes

Key Elements

• Multi-wave incentive program management
• Personalized activity selection platform
• Premium Icelandic experiences
• Dedicated on-site hospitality services
• Gala celebration with entertainment and photographers

Program Overview

The program brought together top-performing participants from across the United States for a five-night incentive journey in Iceland.

To ensure a smooth experience while managing a large number of guests, the program was organized into two separate waves. This structure allowed participants to enjoy Iceland’s activities and landscapes comfortably while maintaining a high level of service and coordination.

The program combined adventure, wellness, and celebration—creating an experience that highlighted Iceland’s unique landscapes and culture.

Accommodation and Guest Services

Participants were hosted at two centrally located Reykjavík hotels:

• The Reykjavik Parliament Hotel

• Canopy by Hilton Reykjavik City Centre

Both hotels offered easy access to Reykjavík’s restaurants, cultural attractions, and departure points for excursions throughout the program.

To ensure a smooth guest experience, Amazing DMC Iceland operated a dedicated hospitality desk at both hotels during the day. The on-site team assisted guests with excursion departures, activity information, and general program questions.

Having a local team present allowed the program to adapt quickly when needed and ensured participants felt supported throughout their stay.

Personalized Guest Experiences

A key goal of the program was to give participants the opportunity to tailor their own Icelandic adventure.

Amazing DMC Iceland created a custom online platform branded with the client’s logo, allowing guests to select their preferred activities in advance.

Participants could choose from nine different adventure options, ensuring each guest could shape their own experience.

Options included:

• visits to the iconic Blue Lagoon
• luxury wellness experiences at The Retreat Spa at Blue Lagoon
• scenic helicopter experiences exploring Iceland’s landscapes

This flexible structure allowed participants to personalize their program while ensuring logistics remained coordinated across both waves.

Adventure and Exploration

Throughout the program, guests had the opportunity to explore Iceland through a variety of optional excursions.

From geothermal landscapes and volcanic terrain to wellness experiences and aerial sightseeing, the activities showcased the diversity of experiences Iceland offers incentive travelers.

The combination of adventure and relaxation ensured that every participant could experience Iceland in a way that suited their interests.

Gala Celebration at Harpa

One of the highlights of the program was a spectacular gala dinner hosted at Harpa Concert Hall, one of Iceland’s most iconic venues.

The celebration took place in Silfurberg Hall, a dramatic event space designed for large international gatherings.

The evening featured:

• live entertainment
• professional photographers capturing the celebration
• a vibrant atmosphere bringing the entire group together

The gala served as the perfect culmination of the incentive journey.

Logistics and Coordination

Managing an incentive program of this scale requires detailed planning and strong operational coordination.

By organizing the program into two waves and allowing guests to pre-select their preferred activities through the dedicated online platform, Amazing DMC Iceland ensured the experience felt both personalized and seamless.

Careful planning, strong supplier partnerships, and local expertise allowed the program to run smoothly from arrival through departure.

Client Feedback

At Amazing DMC Iceland, we believe the best results come from strong collaboration with our clients and partners.

We’re proud when that partnership is reflected in feedback like this:

"Working with Amazing DMC was an outstanding experience. From the beginning, Berglind and her team demonstrated an exceptional level of professionalism and care. They were not only kind and friendly but also incredibly accommodating, always going above and beyond to meet our needs.

What sets them apart is how resourceful and well-prepared they are. Their ability to respond quickly to inquiries and adapt to changing situations shows just how organized they are as a company. It’s clear that they value efficiency and customer satisfaction.

The great team Berglind's built fosters trust and collaboration, which is crucial when finding the right partners. Having eyes and ears onsite who can be trusted to make sound judgments was invaluable to our event's success.

Finding great partners is never easy, but Amazing DMC made it clear how important that relationship is to them, and they delivered on every front. I highly recommend working with them!"

Christianna Millan
Event Program Manager
Sunrun

Amazing DMC Insight

Large incentive programs benefit from combining personalization with strong operational planning. Allowing guests to choose their own experiences while maintaining coordinated logistics creates a program that feels both flexible and seamless.

Amazing DMC Iceland specializes in:

• Incentive travel programs in Iceland

• Large-scale corporate events and MICE programs

• Destination management services across Iceland

• Tailor-made incentive experiences

• Premium adventure and wellness activities

• Event logistics and group travel planning